With an increasing number of social platforms vying for your customer’s attention, how do you build engagement and grow your audience? More often than not, the answer is video. Over 51% of marketing professionals say video provides the best ROI. In fact, marketers who use video saw their revenue grow 49% faster than those who didn’t use video.
So what makes video so effective? Take a look at these facts:
- 64% of consumers make a purchase after watching a branded social video.
- Social video generates 12 times more shares than text and photos combined.
- Video on a landing page can increase conversions by 80% or more.
- The average user spends 88% more time on a website with video.
- Adding video to your website can also attract 2 – 3x more monthly visitors.
- Blog posts with video can attract 3x as many inbound links than without video.
Website visitors will often prefer video over text and are more likely to retain what they watch over what they read. 59% of executives agreed that if both text and video were available on the same topic, they were more likely to choose video. Also, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading text.
Right now, 87% of online marketers are using video content. Video is helping them increase engagement and conversions, and in turn generate sales. If you’re not using video, or not using video effectively, you could be missing out on growing your customer engagement and attracting new customers.
From our experience, video is often seen as expensive and complicated. Today, that’s not the case. The cost to produce a video is in reach of many small businesses. Also, a production company will work with you to craft a compelling story to drive engagement and conversions.
Not all video needs to sell a product or service. Marketing departments are using video to explain how a product works or showcase testimonials. HR departments are attracting top talent by highlighting their benefits and company culture. You can watch an example of a customer testimonial video at the top of this page.
If you’re looking to use video to help grow your audience, the first step is a conversation with a video production company. You’ll find out if video is right for you, the best approach to reach your goals, and how to craft a compelling story that attracts new customers or employees.
With 87% of online marketers using video, don’t be the 13%. The facts show that video is increasingly becoming the go-to way to increase customer engagement and conversions.